Senior UX Developer
Building award-winning digital experiences by actioning 3 fundamental truths: Behaviour, data and conversion.Start a Project
1. Simplify Behaviour
User experience comprises natural characteristics of human psychology, perception and heuristics. It is a process that places user needs and limitations at highest priority.
User experience focuses on methods that give people ability to perform actions. The action is the simplest behaviour in anticipation of reward.
2. Understand Data
Human psychology, perception and heuristic data provide measurable behaviour reports. Data gives detailed insights into the difficulty of a person’s ability to perform action.
Ability metrics depend on user context at the moment of performing action. Data determines best cognitive shortcuts, thus increasing likelihood of our desired action.
3. Perform Action
Converting ability into action is fundamental to success. Conversion happens when our desired action is successfully performed.
Behaviour influences performance. Data specifies performance improvements. Desired action increases when both are combined.
- Born in the Great British countryside
- Attended Wigmore High School
- Completed Wigmore High School
- Attended Hereford College of Technology
- Dropped out of college after 2 months
- Attended Ludlow Sixth Form College
- Started job as Website Designer for e64
- Completed Ludlow Sixth Form College
- Cycled 90 miles across UK fundraising for young adults with cancer
- Cycled 615 miles across Europe fundraising for young adults with cancer
- Finished job as Website Designer for e64
- Moved to Perth, Western Australia
- Started job as Front End Developer for Bonfire
- Finished job as Front End Developer for Bonfire
- Moved to UK
- Started volunteer work for young adults with cancer
- Cycled 4000 miles across America fundraising for young adults with cancer
- Became member of Rotary International
- Started job as Front End Developer for Citizen
- Finished job as Front End Developer for Citizen
- Moved to Hong Kong
- Started job as Front End Developer for Maximum
- Finished job as Front End Developer for Maximum
- Gold for Best Career Website at HR Excellence Awards 2018
- Started job as UX Developer for ELEVATE
Researching, learning and executing innovative technology.
Vector graphics editor
Desktop publishing software
Raster graphics editor
Web analytics platform
Web optimization tool
Google Tag Manager
Tag management system
Web analytics platform
Version control GUI
Mac command line
Content management system