User Experience Developer

Building award-winning digital experiences by actioning 3 fundamental truths: Behaviour, data and conversion.

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1. Simplify Behaviour

User experience comprises natural characteristics of human psychology, perception and heuristics. It is a process that places user needs and limitations at highest priority.

User experience focuses on methods that give people ability to perform actions. The action is the simplest behaviour in anticipation of reward.

2. Understand Data

Human psychology, perception and heuristic data provide measurable behaviour reports. Data gives detailed insights into the difficulty of a person’s ability to perform action.

Ability metrics depend on user context at the moment of performing action. Data determines best cognitive shortcuts, thus increasing likelihood of our desired action.

3. Perform Action

Converting ability into action is fundamental to success. Conversion happens when our desired action is successfully performed.

Behaviour influences performance. Data specifies performance improvements. Desired action increases when both are combined.

Timeline

1991

  • Born in the Great British countryside

2002

  • Attended Wigmore High School

2007

  • Completed Wigmore High School
  • Attended Hereford College of Technology
  • Dropped out of college after 2 months

2008

  • Attended Ludlow Sixth Form College

2010

  • Started job as Website Designer for e64
  • Completed Ludlow Sixth Form College
  • Cycled 90 miles across UK fundraising for young adults with cancer

2012

  • Cycled 615 miles across Europe fundraising for young adults with cancer
  • Finished job as Website Designer for e64
  • Moved to Perth, Western Australia

2013

  • Started job as Front End Developer for Bonfire

2014

  • Finished job as Front End Developer for Bonfire
  • Moved to UK
  • Started volunteer work for young adults with cancer

2015

2016

  • Started job as Front End Developer for Maximum

2018

  • Finished job as Front End Developer for Maximum
  • Gold for Best Career Website at HR Excellence Awards 2018
  • Started job as UX Developer for ELEVATE

2019

Development Toolkit

Researching, learning and executing innovative technology.

Adobe Illustrator logo

Adobe Illustrator

Vector graphics editor
Adobe InDesign logo

Adobe InDesign

Desktop publishing software
Adobe Photoshop logo

Adobe Photoshop

Raster graphics editor
Adobe XD logo

Adobe XD

Prototyping software
Atom logo

Atom Editor

Text editor
AWS logo

AWS

Cloud computing
Babel logo

Babel

JavaScript bundler
BEM logo

BEM

Methodology
BitBucket logo

BitBucket

Git-repository manager
CSS3 logo

Confluence

Agile
CSS3 logo

CSS3

Programming language
Docker logo

Docker

Container platform
GitLab logo

GitLab

Git-repository manager
Google Analytics logo

Google Analytics

Web analytics platform
Google Optimize logo

Google Optimize

Web optimization tool
Google Tag Manager logo

Google Tag Manager

Tag management system
Grunt logo

Grunt

JavaScript task runner
GSAP logo

GSAP

JavaScript animation library
Hotjar logo

Hotjar

Web analytics platform
HTML5 logo

HTML5

Programming language
JavaScript logo

JavaScript

Programming language
jQuery logo

jQuery

JavaScript library
jQuery logo

Jira

Agile
Laravel logo

Laravel

PHP framework
Meteor logo

Meteor

Web framework
MySQL logo

MySQL

System software
Node.js logo

Node.js

JavaScript runtime
NPM logo

NPM

Package manager
Office 365 logo

Office 365

Software
PHP logo

PHP

Programming language
React logo

React

JavaScript library
SASS logo

SASS

Programming language
SEMrush logo

SEMrush

SEO Software
SMACSS logo

SMACSS

Methodology
SourceTree logo

SourceTree

Version control GUI
Terminal logo

Terminal

Mac command line
VirtualBox logo

VirtualBox

Open-source hypervisor
Webpack logo

Webpack

JavaScript bundler
WooCommerce logo

WooCommerce

eCommerce
WordPress logo

WordPress

Content management system
Wrike logo

Wrike

Project Management Software