User Experience Developer
Building award-winning digital experiences by actioning 3 fundamental truths: Behaviour, data and conversion.
Start a Project1. Simplify Behaviour
User experience comprises natural characteristics of human psychology, perception and heuristics. It is a process that places user needs and limitations at highest priority.
User experience focuses on methods that give people ability to perform actions. The action is the simplest behaviour in anticipation of reward.
2. Understand Data
Human psychology, perception and heuristic data provide measurable behaviour reports. Data gives detailed insights into the difficulty of a person’s ability to perform action.
Ability metrics depend on user context at the moment of performing action. Data determines best cognitive shortcuts, thus increasing likelihood of our desired action.
3. Perform Action
Converting ability into action is fundamental to success. Conversion happens when our desired action is successfully performed.
Behaviour influences performance. Data specifies performance improvements. Desired action increases when both are combined.
Timeline
1991
- Born in the Great British countryside
2002
- Attended Wigmore High School
2007
- Completed Wigmore High School
- Attended Hereford College of Technology
- Dropped out of college after 2 months
2008
- Attended Ludlow Sixth Form College
2010
- Started job as Website Designer for e64
- Completed Ludlow Sixth Form College
- Cycled 90 miles across UK fundraising for young adults with cancer
2012
- Cycled 615 miles across Europe fundraising for young adults with cancer
- Finished job as Website Designer for e64
- Moved to Perth, Western Australia
2013
- Started job as Front End Developer for Bonfire
2014
- Finished job as Front End Developer for Bonfire
- Moved to UK
- Started volunteer work for young adults with cancer
2015
- Cycled 4000 miles across America fundraising for young adults with cancer
- Became member of Rotary International
- Started job as Front End Developer for Citizen
- Finished job as Front End Developer for Citizen
- Moved to Hong Kong
2016
- Started job as Front End Developer for Maximum
2018
- Finished job as Front End Developer for Maximum
- Gold for Best Career Website at HR Excellence Awards 2018
- Started job as UX Developer for ELEVATE
2019
- Promoted to Senior UX Developer for ELEVATE
- Silver for Best Employer Brand Development at Asia Recruitment Awards 2019
- Silver for Best Recruitment Innovation at Asia Recruitment Awards 2019
Development Toolkit
Researching, learning and executing innovative technology.
Adobe Illustrator
Vector graphics editor
Adobe InDesign
Desktop publishing software
Adobe Photoshop
Raster graphics editor
Adobe XD
Prototyping software
Atom Editor
Text editor
AWS
Cloud computing
Babel
JavaScript bundler
BEM
Methodology
BitBucket
Git-repository manager
Confluence
Agile
CSS3
Programming language
Docker
Container platform
GitLab
Git-repository manager
Google Analytics
Web analytics platform
Google Optimize
Web optimization tool
Google Tag Manager
Tag management system
Grunt
JavaScript task runner
GSAP
JavaScript animation library
Hotjar
Web analytics platform
HTML5
Programming language
JavaScript
Programming language
jQuery
JavaScript library
Jira
Agile
Laravel
PHP framework
Meteor
Web framework
MySQL
System software
Node.js
JavaScript runtime
NPM
Package manager
Office 365
Software
PHP
Programming language
React
JavaScript library
SASS
Programming language
SEMrush
SEO Software
SMACSS
Methodology
SourceTree
Version control GUI
Terminal
Mac command line
VirtualBox
Open-source hypervisor
Webpack
JavaScript bundler
WooCommerce
eCommerce
WordPress
Content management system
Wrike